Contact Profiler

Use GPS Positioning

All addresses within Contact Profiler are automatically tagged with a GPS location (based upon address suburb and/or postcode). This makes finding people who live around a particular venue, or who live in a particular targeted region, easy to find. This all happens without needing anything more than a location to search from, and how far from that location a person is allowed to live or work.

Encode automatically

All GPS encoding occurs on all address information without you even needing to think about it. The main areas where this occurs are:

  1. On venue addresses
  2. Member’s home and work addresses

All encoding is done at the postal code level. GPS is currently supported for Australia, the United States and the United Kingdom.

Use everywhere!

It’s amazing how handy GPS positioning can be. For focus group recruitment, you can ensure people come from around the venue. For Web jobs, you can ensure people come from your target region. Any for Diary Jobs, you can ensure, for example, you choose people who live within the transmission range of the radio station you are providing research for.

Use easily

When using GPS positioning throughout Contact Profiler, there are only two things you need to concern yourself with:

  1. Where are we measuring from? (the location of a particular venue, a postal code etc.)
  2. How far away can someone be? (for example, within 25km of the origin of the search)